Week 11 Reading Reflection

The biggest surprise to me was how much effort, thought, and preparation goes into innovation and being able to keep up the the evolving market. The part that I found most confusing how how different technological innovation can be than business model innovation. I always thought that they went hand-in-hand, because technology affects your business model. I would ask the author, what is the best way to keep up with an evolving market? And also, what sectors do you believe haven't evolved much yet? I don't think that the author was wrong about anything.