Week 9 Reading Reflection

What surprised me about this reading was how the author explained how recently, marketers changed their focus and made their marketing efforts more customer-oriented. That surprised me because it got me thinking: what was their focus before? The marketing strategy that confused me was how some marketers believe that penny differences in prices attract customers. I have never even noticed how prestigious items end in an even number while commonly available goods end in an odd number. A question I would ask the author is: why haven't marketers always focused on the consumer, why is it just recently that they did? Another question I would ask is: does he really believe that penny differences in prices attract customers? I didn't really disagree with anything the author wrote, I just question a couple things.