10 Resources my venture has:
1. Customer base
-Many students dislike ProctorU, and which would create a large customer base. This resource is not inimitable by ProctorU, but it could be by other proctor companies.
2. Human capital
-Very easy to find potential employees, because this job is very relaxed compared to others. Somewhat inimitable.
3. Financial capital
-If I were to start this I could take out a loan. Very imitable.
4. Hard-working culture
-This company would be regarded as a very hard-working company, and always on top of their work. Imitable.
5. Friendly atmosphere
-The proctors would be extremely friendly to the customers. Imitable.
6. Easy to get in contact with
-The customers would have the personal numbers of the employees and therefore could reach them at anytime. Somewhat imitable.
7. Management practices
-Management would mirror the great management practices of some of the top firms in the world. Imitable.
8. Research
-This company would research what environments students prefer to take tests in and would allow those students to take them there. Somewhat imitable.
9. Affordable prices - for the University
-This company's services would be cheaper than the services of ProctorU. Imitable.
10. Experienced workers
-It is very easy to find potential employees who have either proctored a test, or taught a class before. Imitable.
The top resource in this business would be the access to the customer base, because so many students dislike ProctorU. All of these resources could potentially be imitable. But once this company is already running, it would be difficult for other companies to take the customers that it would already have, because this would be the first of its kind.
Hey Tristan!
ReplyDeleteI believe you have got a really great idea going here. You are absolutely right about there being lots of complaints about the ProctorU system. And I think that because your target customers already have big issues with their current situations, they will be more than happy to try out something new like your idea. Another great point you hit is the affordability, super important for a business dealing primarily with college students.
Interesting idea you have here Tristan. I do agree that ProctorU can have a lot of technical difficulties, which can cause a lot of unnecessary stress to take exams. However, it would most likely take as much or even more technical support to avoid having similar issues like ProctorU. Other than that, this idea can definitely be an improvement compared to ProctorU.
ReplyDeleteHere is my blog: http://jtbelga.blogspot.com/2016/03/my-unfair-advantage.html